Toni & Guy has become the latest company to sign up to O2's free Wi-Fi service.
The operator will deploy the service by the end of this year and will be available to the 1.5 million customers that use the hairdresser each year.
Toni & Guy joins the likes of McDonalds, Costa, Debenhams, Fuller's pubs and House of Fraser in offering the service, which is free to customers of any network.
Ben Mein, commercial director for O2 Wifi, said: 'Hair and beauty salons are a new context for Wi-Fi and we are immensely pleased to partner with Toni & Guy given the quality and size of the audience that will be using the service. Their customers’ lifestyles mean many are time-poor so the 90 minutes to themselves is prized and, with a high penetration of smart devices, this creates a perfect opportunity for O2 Wifi and Toni & Guy to engage and enrich that experience through unique content.'
'As demonstrated by the way O2 Wifi has changed the market with a truly free and open Wi-Fi service to consumers, we share the same philosophy with Toni & Guy and it will be exciting to see how we develop the relationship.'
Editor: Graeme Neill