11/1/2012 5:18:22 PM
HTC teams up with Emili Sandé for Beats Audio campaign
Emili Sandé and producer Naughty Boy are the faces of a new HTC campaign to highlight the manufacturer's relationship with Beats Audio.
A new advert will be shown in cinemas from tomorrow (2 November) and will feature the new Windows Phone 8X by HTC and the Android HTC One X+. The advert will focus the creation of the artists' new song Wonder and show 'how little details can make a huge difference when listening to music', said HTC. There will also be a separate digital campaign.
James Atkins, UK and Ireland head of marketing at HTC, said: 'We’re delighted to be working with Emeli and Naughty Boy during this very exciting time for HTC. The Beats Audio technology incorporated into our smartphones offers unbeatable quality and authenticity. Both this campaign and our new partnership with MOBO will provide great opportunities to communicate these authentic audio experiences with music lovers.'
Editor: Graeme Neill