Motorola is to axe one third of its UK-based marketing department, as part of a major restructuring launched by parent company Google earlier this year.
The news comes after the manufacturer launched one of its biggest marketing campaigns ever to support the launch of its flagship smartphone – the Motorola RAZR i.
Around five of the manufacturer’s 15-strong UK team will be made redundant. The move is part of a global strategy to cut costs at Motorola, which was instigated by Google when it purchased the company in a $12.5bn deal last year. The strategy includes plans to slash 4,000 jobs from Motorola's global workforce of 20,000 staff.
The cuts see the departure of James King, brand marketing and creative director, Europe, Middle East, Africa and South East Asia, according to a report in Marketing Week. King has been in his role since 2008, with responsibility for campaigns for the Defy and Aura phones. He joined Motorola 10 years ago, having begun his career at Dyson.
However, Andrew Morley, UK and Ireland general manager at Motorola Mobility UK, will remain in his post, along with senior marketing director EMEA Marcus Frost.
Motorola employs 250 staff in the UK. A company spokeswoman said: ‘We can’t comment on individual job cuts.’