Consumers will buy 1.2bn smartphones and tablets next year, according to new research, as demand for smart devices is set to increase by more than 45%.
A new report from Gartner claimed smart devices will account for 70% of total purchases in 2012. Researchers said the 'unstoppable force' of demand for smart devices will lead to sales increasing from 821m by the end of this year to 1.2bn by the end of 2013.
Smartphones are becoming increasingly pervasive among businesses, with Android predicted to dominate. In Europe and North America, 56% of smartphones will run Google's OS by 2016, compared to 34% in 2012 and virtually no penetration in 2010. Carolina Milanesi, research vice-president at Gartner, said: 'Today the wide range of brands and price points that the Android ecosystem is offering is winning over users. While Apple remains the heartbeat by which the market moves, Google has rapidly become its archrival.'
Android and Apple's iOS will increase their presence in the business space side, but this growth is predicted to come at the expense of Research in Motion's BlackBerry. Milanesi said: 'As businesses are looking for a multi-device strategy and a rich application portfolio it is clear that RIM has a huge challenge ahead in regaining its key presence in the enterprise.'
The research also predicted Windows 8 will become the number three tablet OS behind Apple and Android by 2016 with a 39% share, which will be driven by business growth.
Editor: Graeme Neill