EE has become the latest operator to launch a mini chip-card reader that turns smartphones and tablets into mobile payment terminals.
The iZettle readers, which will go on sale in 297 EE stores priced £20, will accept Visa, MasterCard, American Express and Diners Club payments. Merchants are charged 2.75% per transaction. The device and app will be targeted at the likes of taxi drivers, florists and tradespeople.
Gerry McQuade, chief marketing officer at EE said: 'iZettle is a revolution for small businesses and consumers across the nation. The aim of our new superfast EE brand is to make businesses’ digital lives easier and ultimately more profitable through technology. Businesses and consumers are on the cusp of mobile payment transformation and we are delighted to bring iZettle to market, enhancing our mobile payment portfolio.'
The company had been carrying out beta testing during the past six months with 4,000 users. The service is used by more than 75,000 small businesses and individuals in six countries.Last month, O2 launched a mobile point of sale service for small businesses, which works in a similar way to iZettle.
Editor: Graeme Neill