Volume sales of touch-screen devices have leaped 25% this year and now account for 90% of the contract market, new research has claimed.
A report from GfK said that if all the touch-screen handsets sold during September were combined, it would create a screen the size of a football pitch. This time last year, touch-screens only featured on 66% of phones sold on contract.
While the majority of touch-screens are for high-end handsets, GfK said the features are becoming more common on cheaper devices and make up almost a third of prepay handsets.
GfK account executive Hussein Elsheibani said: ‘Throughout 2012, touch-screen-only phones in this category have established clear dominance in the market, driven by the success of high-end models. It is not only the touch-screen hardware, but also the software that comes with it that appeals to consumers.
'The touch-screen enables the consumer to use their handset for multiple purposes with the amount of applications being developed increasing immensely. This combination of a quality touch-screen and applications has been key to the uptake of touch-screens and will be key to the continuation of the uptake in the consumer market.’
Editor: Graeme Neill