7/10/2006 11:35:00 AM
Top cameraphone climbs sales charts
Sony Ericsson's K800i has raced up the contract tracker to take the number eight spot within a week of release.
The week ending July 7 was a good week overall for the manufacturer, with four of its handsets now on the contract tracker and three on the prepay tracker.
The K800i, which boasts a 3.2 megapixel camera, autofocus and a raft of photography features, has been positioned at the front of Phones 4U's and the Carphone Warehouse's marketing material and is currently one of their top selling devices.
The Carphone Warehouse is hoping that a 14 month half price line rental deal on Vodafone's Anytime 275 will drive sales, while Phones 4U is not adding any redemption deals beyond the network's own discounts.
Sony Ericsson is pitching the handset as a relatively specialist photography device, but reports from retail suggest it appeals to a much wider range of users looking to combine straightforward candybar functionality with a high quality camera.
The Sony Ericsson W810i continues to top the sales charts. All the big retailers are using heavily discounted cashback deals to push sales of the device, with Dial-a-phone offering seven months £4.99 line rental on T-Mobile's Flext 35. There have been no signs so far of the supply problems that plagued Sony Ericsson's earlier W800i.
Last year's Sony Ericsson K600i (together with the K608i and V600i variants) has also enjoyed a boost in popularity recently due to price drops to as little as £59.95 on prepay.