TalkTalk readies tablet launch to boost mobile

TalkTalk readies tablet launch to boost mobile

TalkTalk is to launch a tablet deal before Christmas targeting its four million broadband customers.

The move is part of TalkTalk’s strategy to broaden its mobile offering, which saw it expand into contract mobile phone deals in August this year.Speaking to Mobile, Dan Meader, mobile director at TalkTalk, said: ‘We are very interested in the tablet market. We want what our customers want. [Using tablets] is one of the ways they consume mobility so we are now working on providing that offering.’

He added the company plans to launch one tablet ‘probably before the end of the year’, but declined to reveal which company has made the device.Three months on from launching its handset proposition, Meader said mobile is central to TalkTalk’squadplay strategy. He said: ‘Our aim in expanding our mobile services is to gain both financial benefits and customer stickiness.’

Meader said the move into post-pay would help drive growth of its formerly Sim-only customer base. Its latest results show that TalkTalk Mobile increased mobile customer numbers from 85,000 to 117,000 in the three months to 30 September, compared with a rise of 24,000 mobile customers in the previous quarter. Reporting its interim results this week the company said the rise was largely driven by the introduction of its contract deals.

TalkTalk offers three contracts, Large, Medium and Small, starting from £5 a month. Around 40 handsets are on offer including the Samsung Galaxy S III and the HTC One X, both at £25 a month.‘The beauty of our propositions is that they are dead simple. We want to take the clutter out. We are a value player and as we are selling into our base we can keep our prices keen,’ Meader said.He added that TalkTalk has no immediate plans to launch an unlimited data offer. ‘We think our plans are very, very generous and at a great price and we don’t want loads of small print. We want to keep it simple with no catches.’

Asked if TalkTalk had plans to expand its mobile services beyond its customer base of four million customers Meader said: ‘We have no plans at the moment as we have a big base of more than four million customers to sell to. However, we would never say never. Once we get the scale we may target new customers for mobile.’

Meader joined TalkTalk in January this year, taking up the newly created role of mobile director with a brief to develop TalkTalk’s mobile proposition. He said the team had expanded under his management from ‘a handful to around 16 staff’.

He added: ‘Our plan is to build our credibility as a mobile business in the contract and Sim-only markets. Our aim is for our customers to consider us as a credible player when they look for a mobile phone.’

Editor: Carol Millett

Written by Mobile Today
Mobile Today


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