An MVNO which aims to give 25% of its profits and 10% of customer spend to charity has been launched today.
The People’s Operator (TPO), which has been launched in partnership with MVNO aggregator Transatel on the Orange and T-Mobile networks, aims to provide cut price mobile deals whilst donating to worthy causes in the UK.
The UK-based company, which is headed up by MVNO Blyk founder Alex Franks, will donate a quarter of its profits to charity whilst customers can give 10% of their call, text and data spend to a charity, community group or good cause of their choice.
The MVNO is also targeting businesses, offering them 10% of call, text and data spend for any customers that they sign up to TPO. Businesses can also fulfil their CSR commitments with 10% of all call, text and data spend directed to their nominated cause, if they switch to TPO.
The MVNO has also set up an independent charity, the TPO Foundation, to donate the funds to charities. Its three founding trustees are Sir Christopher Kelly, chair of the Committee on Standards in Public Life; Kevin Curley CBE, former chief executive of NAVCA (National Association for Voluntary and Community Action) and Andrew Rosenfeld, former chair of the NSPCC FULL STOP Campaign.
TPO will work with charities and community projects in the UK including the NSPCC, the Trussell Trust, ChildLine, Islington Giving, Regenerate, and Claxton House. The MVNO said it expects more charitable organisations to sign up in the near future.
Andrew Rosenfeld, chair and co-founder of TPO said: ‘The People’s Operator represents a fundamental shift in the way commercial utilities support communities and causes. The more profit that is generated, the more we can pass on to deserving parts of society.’
Mark Epstein, vice-chair and co-founder of TPO said: ‘TPO offers customers the opportunity to benefit from a great mobile deal while supporting their favourite causes, simply by using their mobiles as they do every day and not giving anything more from their own pocket.’
Analyst Fred Huet, MD at Greenwich Consulting said TPO's ethical base allowed it to stand apart from the competition.
He added: 'A combination of good deals, network coverage, customer support and commitment to the local community will provide an appealing incentive to mobile users but it is crucial that all ingredients are in place for this to be a success.
'Mobile users are unlikely to change operators en masse solely for a good cause and an array of benefits and attractive deals will be required in order to win over the hearts and minds of the UK consumer.
'But in this instance their likely success will very much depend on how strong their channel and distribution strategy is, along with all proposed partnerships.'
Editor: Carol Millett