11/21/2012 12:27:40 PM
No formal complaints made over Vodafone 4G ad
EE has yet to make a formal complaint about Vodafone's 4G upgrade guarantee, despite writing to its rival to complain about its £4.5m ad campaign.
The operator is believed to raised concerns about Vodafone's recent high profile ad campaign. Vodafone is promising customers who buy an iPhone 5, 4G Samsung Galaxy S III or Galaxy Note II by March can upgrade to a future 4G contract by paying off 30% of their remaining line rental and trading in the device. However, EE has objected to Vodafone's '4G price promise', arguing the promotion is not a 4G guarantee as its rivals is yet to own any spectrum for next generation services. It will not be in a position to launch a next generation mobile service until next year, following the 4G auction.
The operator is believed to have threatened to approach the Advertising Standards Authority over the campaign. A spokesperson for the ASA told Mobile this morning that it has yet to receive any complaints.
A Vodafone spokesperson said: 'The 4G phone promise is simple and transparent and reflects a genuine commitment to offering our customers an easy way to make the switch to Vodafone 4G when it’s available next year.'
Editor: Graeme Neill