iPhone 5 leads to surge in Apple's market share

iPhone 5 leads to surge in Apple's market share

The iPhone 5 has boosted popularity of Apple products, with them accounting for one in three smartphones sold in the UK during the past 12 weeks.

The latest figures from Kantar Worldpanel ComTech have revealed the launch of Apple's latest smartphone has boosted the manufacturer to the number one slot in the United States. Apple has a 48.1% share of the market, with Android devices slightly behind with 46.7%.

While Apple saw gains in market share in four out of five major European countries, Android is still the dominant ecosystem this side of the Atlantic. In the UK, Android has a 54.2% share, up 18.9% on 2011 and considerably ahead of Apple's 32.7% share.

Dominic Sunnebo, global consumer insight director, said Apple's surging share was largely due to existing customers upgrading to the latest devices. He said another key factor in the iPhone 5's success was its larger screen and 4G connectivity.

Research in Motion's marketshare collapsed from 19.0% last year to 7.9%. Microsoft was boosted by the launch of Windows Phone 8 but it still only accounts for 4.6% of devices sold.

Editor: Graeme Neill

Written by Mobile Today
Mobile Today

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