EE has increased the data allowances on its 4G mobile broadband plans, without increasing the monthly fees.
It is unclear whether the operator will also increase its data allowances for its 4G mobile customers. The operator was criticised by some when it announced its pricing plans in October for providing low amounts of data, starting from 500MB per month.
The 2GB mobile broadband plan has been increased to 3GB, 3GB to 5GB and 5GB plan to 8GB. The monthly costs of the plans will stay the same and existing customers will automatically be upgraded to the new allowances.
EE has also launched a new one month Sim-only mobile broadband plan, offering 5GB of data for £15.99 per month. Customers will get one month free if they sign up before 23 December. Those wishing to include a 4G dongle or mobile Wi-Fi device can choose from one, 18 or 24 month plans, with prices starting from £12.99 per month for 1GB of data.
Pippa Dunn [pictured], chief marketing officer for consumer at EE, said: 'These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs. And customers signing up to our £15.99 5GB Sim-only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.'
Editor: Graeme Neill