Mobile solutions provider PJ Media has signed a deal with MVNO Lycamobile to develop and operate the digital CRM services for their Lycamoney prepaid card division.
PJ Media said the deal would allow it to use its cloud CRM solution and know-how to support Lycamoney achieve its acquisition targets.
It added the deal would also enable Lycamoney to achieve a greater response with acquisition, activation and load on the prepaid debit card proposition.
‘PJ Media were a natural choice for us. Their extensive experience in the telecoms sector meant that they could apply the same principles and successes of our mobile programs to our financial offering. They brought both technology and commercial know-how to the table,’ said Lycamoney chief Stuart Butler.
PJ Media’s Head of Mobile Services Paloma Vivanco-Coutts said: ‘This is an important partnership for PJ Media and further demonstrates the strength of our home grown solutions and relevance of our fully managed services to other industry verticals. We look really forward to working with Lycamoney.’
Simon Trend, MD for PJ Media and CIO of Expansys Group said: ‘There are great synergies between Lycamobile and the Expansys Group, both in complimentary geographic profile and strategic alignment. The combined strength of the two entities provides a powerful formula for exponential growth and subscriber revenue enhancement.’
Editor: Shujaul Azam