12/5/2012 2:42:36 PM
Virgin Media launches new flagship store
Virgin Media has launched a new flagship store in Westfield White City in west London.
Customers will be able to choose mobile packages on a specially designed interactive mobile wall. Staff will be able to process sales on tablets, instead of traditional tills, and the shop also showcases its broadband and cable television services. The 'Our House' flagship store was opened by Great Britain Olympic star Mo Farah.
Paul Williams, Virgin Media's retail director, said: 'We’re in the business of connecting and entertaining people whether they’re at home or on the move, so we wanted to inject fun into the shopping experience too. This transformational approach is inspired by what our customers have been telling us and we’ve created a more immersive experience in keeping with our Virgin heritage. It’s been a fantastic project to work on and we want to take elements from here across all stores in the future.'
Editor: Graeme Neill