Mobile accessories firm confirms major international expansion

Mobile accessories firm confirms major international expansion

Online mobile accessories retailer Mobile Fun, has confirmed a major expansion into 20 new countries by the end of the current financial year.

Mobile Fun said it was on track, with eight of the 20 sites already launched, as it focused on the growing international demand for mobile accessories.

Since April 2012, the online retailer has launched in Australia, Austria, Belgium, Canada, Hong Kong, India, Ireland and Switzerland.

Mobile Fun said it now had a presence in over 14 countries, with another 12 website launches planned over the next four months across Europe, South America and Asia.

Alex Ashman, Mobile Fun’s group e-commerce manager, said: ‘Following the success of new European websites over the past year, we analysed e-commerce and mobile device penetration to select the new territories.

‘The global market is a major growth driver for Mobile Fun, with international sales accounting for over 30% of our total orders.

‘Although our expansion is a bold move for us, we are confident that our new websites will reinforce the fast growth we have enjoyed internationally so far.’

Mobile Fun said to support its expansion programme, it would recruit an international manager for Australia, with other country managers following.

The online retailer said the initiatives would ensure that new websites have native-speaking teams with local expertise to drive sales.

It added that international was also looking on establishing supply chains and partnerships within the new territories, as well as ensuring that country-specific localisations such as preferred payment methods are available.

Editor: Shujaul Azam

Written by Mobile Today
Mobile Today


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