12/10/2012 11:55:21 AM
LG has a dig at rivals as L-Series passes 10 million sales
LG has taken a swipe at rival manufacturers as offering 'one size fits all' products as it revealed it has sold 10 million units of its Optimus L-series of devices.
The devices, the L3, L5 and L7 were first unveiled at Mobile World Congress in February. LG described the sales milestone as 'modest' but added its sales were 'proof that many consumers want attractive smartphones with distinctive - not “me too” - styling'. The portfolio was followed by the Optimus L9, although the handset is not available in the UK. LG has also been boosted by sales of its Nexus 4 device that it built for Google. The handset has sold out quickly and demand is exceeding supply.
Dr Jong-seok Park, president and CEO of LG Mobile Communications, said: 'This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features. Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.'
Editor: Graeme Neill