12/12/2012 11:13:17 AM
HTC signs sponsorship deal with UEFA for Champions League and Europa League
HTC has signed a deal with UEFA to become the official phone supplier of the Champions League and Europa League.
The three-year deal will see the Taiwanese manufacturer have a presence across match tickets and broadcast credits. Its logo will feature on match photographers' jackets. HTC said it will also give consumers access to match footage and archive broadcasts.
Peter Chou, CEO of HTC, said: 'Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.'
Gianni Infantino, UEFA general secretary said: 'I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale.'
Editor: Graeme Neill