New appointments as LG ‘turns the corner’

New appointments as LG ‘turns the corner’

LG Electronics has announced two key appointments in its mobile division as the manufacturer continues to invest heavily in the UK.

Andy Coughlin, the MD for its UK mobile division, said the new appointments would strengthen its drive to gain greater market share. The two new appointments unveiled to Mobile are Ben Glimmerveen and Antony Tufo (pictured). They will work through both traditional and non-traditional outlets.

Glimmerveen will be a key account manager looking after the business with Three and Phones 4u, while Tufo, who comes from a grocer store background, will focus on the non-traditional mobile retail channels.

Glimmerveen is described as an industry veteran, having worked for The Caudwell Group and Three, before he moved to Australia where he was a senior member of the LG Mobile Australia team for more than two years.

Coughlin said: ‘He’ll bring a wealth of experience on both the mobile industry at large and LG’s mobile proposition, whereas Tufo has enjoyed 15 years with Marks & Spencer Group, and therefore will bring key insights into the grocer world, which will assist him in developing LG’s mobile go-to market strategy sector for the industry.’

Coughlin further pledged that the next set of results would reveal a market growth for LG, saying its products were gaining greater traction with both partners and consumers.

Coughlin said: ‘We have now turned the corner. One of the main reasons for this is that we have made improvements in channel execution and also addressing the stores by making our key devices live [and] thus more experiential.’

LG recently re-engaged with Three to sell the much-admired Nexus 4 – the manufacturer’s collaboration with Google – and Coughlin has said there are two further new major customers to be revealed.

Coughlin has already successfully struck a deal with A1 Comms to sell its products from its 100-plus Go Mobile stores – Tesco, Asda and Argos are also now selling its products, fitting in with Coughlin’s policy of targeting non-traditional mobile retail stores.

Analyst Shaun Collins from CCS Insight said: ‘LG has invested heavily in the UK market and this combined with Andy Coughlin’s knowledge of the mobile industry will see a growth in market share.
‘The Nexus 4 will havea big impact as will the Optimus G, which has received positive reviews. Also, let’s not forget at the other end consumers get an awful lot from the L3 and L5 series.’

Author: Shujaul Azam

Written by Mobile Today
Mobile Today


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