12/14/2012 12:15:00 AM
Retailers are dreaming of a tablet Christmas
Retailers are forecasting record sales of tablets in the UK this Christmas, driven by cut-price deals and greater competition.
Dixons Retail, which has more than 500 Currys and PC World stores, saw one tablet sold every second on Mega Monday (3 December), while Amazon reported continuing strong sales of its Kindle tablets following record sales on Black Friday (23 November). It said sales of Kindle devices were more than three times higher than on any other day in the history of Amazon.co.uk. Carphone Warehouse is also reporting unprecedented tablet sales this quarter, with sales up 75% since manufacturers implemented cut-price deals in Q3. The retailer sold 175% more tablets in the third week of November than last year.
Dixons Retail ordered one million tablet devices to sell over the Christmas period – more than four times as many as in the same period last year. A spokesman said: ‘The iPad remains the lead product but there are other very compelling products on the market offering cut-price deals.’
IDC devices analyst Francisco Jeronimo said prices were ‘very, very good’ this year. ‘Most consumers can’t afford an iPad or do not see enough value in spending so much money. But Google and Amazon are offering high-quality products at an affordable price,’ he said.
Author: Carol Millett