UK leading the way in mobile data use

UK leading the way in mobile data use

The UK is leading the world in mobile data use, with consumers downloading more data on their mobiles and tablets than any other nation.

According to Ofcom's International Communications Market Report, the average UK mobile connection consumed over 424MB of data. This was higher than any other major country and pushed Japan (392MB) into second place and the United States into sixth (319MB).

The report said one in six website traffic in the United Kingdom was by using a mobile or tablet, a higher proportion than any other European country. Ofcom said this traffic was largely driven by social networking. Around 40% of UK adults use their mobiles to visit the likes of Facebook or Twitter. Among 18-24 year olds, this figure increases to 62%.

Smartphone penetration in the UK is now at 58%, among the highest in the world's major countries, and tablet ownership sits at 19%.

James Thickett, director of research at Ofcom, said: 'Our research reveals that the UK leads the way in using the internet on the move. Increasingly, it's mobile devices like smartphones and tablets that are driving this growing demand for data - and in the UK it seems to be social networking sites that are behind this in particular.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today


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