Smartphones now dominate the European phone market

Smartphones now dominate the European phone market

Smartphones are now owned by more than half of consumers in the five biggest European markets.

New research by Comscore has revealed smartphone penetration is 55% across Europe's largest economies, France, Germany, Italy, Spain and the United Kingdom. The UK (62.3%) trails marginally behind Spain (63.2%) as the continent's most avid smartphone fans.

Smartphone adoption in the UK increased by 29.5% during the past 12 months. Apple remains the most popular smartphone maker, with a 28.0% share. However, explosive growth from Samsung, which more than doubled its market share in the past 12 months, saw the Korean manufacturer leap into second place, with a 24.0% share. RIM and HTC, which shared second place in 2011 with a 17.7% share, fell to third (15.2%) and fourth (15.0%) respectively. Nokia's share more than halved, with it now sitting in fifth with a 7.9% share.

In the UK, Android strengthened its hold on the smartphone market, with 46.6% of all smartphones running the Google OS, a 36.3% increase. Apple remained in second place, with a 28.0% share, up 5.7%.

Comscore's study tracked the three months to the end of October 2012, surveying mobile users aged 13 and older.

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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