Smartphones are now owned by more than half of consumers in the five biggest European markets.
New research by Comscore has revealed smartphone penetration is 55% across Europe's largest economies, France, Germany, Italy, Spain and the United Kingdom. The UK (62.3%) trails marginally behind Spain (63.2%) as the continent's most avid smartphone fans.
Smartphone adoption in the UK increased by 29.5% during the past 12 months. Apple remains the most popular smartphone maker, with a 28.0% share. However, explosive growth from Samsung, which more than doubled its market share in the past 12 months, saw the Korean manufacturer leap into second place, with a 24.0% share. RIM and HTC, which shared second place in 2011 with a 17.7% share, fell to third (15.2%) and fourth (15.0%) respectively. Nokia's share more than halved, with it now sitting in fifth with a 7.9% share.
In the UK, Android strengthened its hold on the smartphone market, with 46.6% of all smartphones running the Google OS, a 36.3% increase. Apple remained in second place, with a 28.0% share, up 5.7%.
Comscore's study tracked the three months to the end of October 2012, surveying mobile users aged 13 and older.
Author: Graeme Neill