Vodafone has launched ‘Nearly New’, offering pre-owned smartphones at a discount for pay as you go (PAYG) and pay monthly (PAYM) customers.
Vodafone said it should make it more affordable for customers to get their hands on a smartphone, helping to increase take-up of the mobile internet among the mass-market.
Vodafone is particularly targeting pay as you go users who have yet to make the leap to a smartphone.
Nearly new phones are those that have been returned in very good condition by Vodafone customers.
Vodafone said all new phones go through a strict series of checks and processes (including a full security wipe) before being placed on the scheme and are re-boxed with all the right accessories.
All pay as you go ‘Nearly New’ handsets come with a 12 month warranty and all pay monthly ‘Nearly New’ handsets have a 24 month warranty, according to Vodafone.
The operator said that PAYG customers could now get a smartphone at a reduced up-front cost, while pay monthly customers could get a smartphone on a cheaper monthly price plan.
Nearly New is available for PAYG across all stores and online. It’s available in selected stores for pay monthly customers and also online.
Vodafone said that due to variations in the returned handsets, both PAYG and PAYM handset ranges would vary on a monthly basis. Current deals include:
PAYG: The iPhone 4 and iPhone 3GS are included in the Nearly New plan (the iPhone 4S and 5 are not) for PAYG customers – a PAYG user can get a nearly new 8GB iPhone 4 for £250 (vs the brand new price of £405 on the Vodafone website).
PAYM: For Pay Monthly customers the Samsung Galaxy S III and HTC One X are available on cheaper contracts – The Samsung Galaxy S III is free at £33/month with unlimited calls and texts comapred with free at £37/month with unlimited calls and texts, for a brand new handset.
A Vodafone UK spokesperson said: ‘Nearly New is designed to make it even more affordable for people, especially those who prefer pay as you go services, to get their hands on a smartphone and start using the mobile internet. It is part of our ambition to get the internet into the hands of our customers. It follows the changes we have already made to the way we sell new devices – such as refurbishing our shops to focus on service and introducing our Tech Team of in-store, online and call centre technical support staff – to ensure that we help our customers get the most out of their new gadget.'