Apple dampens speculation on cheaper smartphone

Apple dampens speculation on cheaper smartphone

Apple has cooled speculation that it is readying a cheaper iPhone for the smartphone market.

Rumours had been building that Apple would look to a cut-price device in order to increase its market share and push further into developing nations. Both Bloomberg and the Wall Street Journal claimed the device would be smaller than the iPhone 5.

However, in an interview with the Shanghai Evening News about Apple's push into China, Phil Schiller, senior vice-president of worldwide marketing, said it would only consider using the 'best technology' in building its devices.

He said: 'At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out. Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today

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