Phablet shipments set to double in 2013

Phablet shipments set to double in 2013

The appetite for larger-screened 'phablets' shows no sign of disappearing, with shipments set to double to 60.4 million this year.

Both Sony and Huawei unveiled phablets at last week's CES in Las Vegas, with the latter showing off a 6.1 inch Ascend Mate. Sales of the category have been strong since Samsung launched its Galaxy Note in October 2011 and the Korean manufacturer has sold more than 10 million units of the handset to date.

New research from IHS iSuppli said a reduction in costs for building devices with larger displays will help drive sales. Shipments will be up 136% from 25.6 million in 2012.

Vinita Jakhanwal, director of small and medium displays, said: 'The move to offer larger-display smartphones reflects the efforts of both device and panel makers to differentiate their products. With consumers demanding more lifelike viewing experiences, the trend to offer such devices makes perfect sense, especially considering the increase in rich content that is being made available on smartphones.'

The agency predicted global phablet shipments will hit 146.0 million units by 2016.

Author: Graeme Neill

Written by Mobile Today
Mobile Today

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