1/17/2013 10:27:55 AM
Four out of five consumers decline charger in O2/HTC campaign
O2's first trial of selling charger-free phones has seen a take-up rate of 82%.
The operator launched the trial with HTC in September and had previously announced plans to remove all chargers by 2015. O2 had a target that 70% of purchases of the HTC One X+ would be without a charger. The operator said that if the results of the pilot were repeated across all handsets, 24 million fewer chargers would be sold in the UK each year out of the 30 million annual sales of new phones.
O2 CEO Ronan Dunne said: 'The results of the trial demonstrate a clear willingness among consumers to consider and respond to the environmental argument for taking a phone charger-free. I now hope that as a result of this study the rest of the industry will now consider joining us in our campaign to take chargers out of the box for good.'
Phil Roberson, regional director of the UK at HTC, said: 'This pilot demonstrates that, if we inform our customers about the environmental impact of wasted phone chargers and the benefits of using the chargers and mains adapters that they already own, they respond positively to the message.'
Author: Graeme Neill