3/2/2007 12:35:00 PM
March launch date for the Prada
The LG Prada phone will be launched on 22 March.
The joint venture handset from LG and Prada, model number KE850, comes with a touch-screen, a 2 megapixel camera and an MP3 player.
Some dealers have told Mobile they think the Prada phone will encroach on sales of the LG Shine, despite its more expensive price tag. The Shine is currently riding high at number two on Mobile's tracker chart.
‘I have customers telling me they like the Shine but are holding out for this, even if it means taking it out on a slightly more expensive contract. They’re buying into the brand name,’ said one.
Prices are expected to start at around £390.