O2 is training 80 of its Gurus as specialists to help partially sighted or blind customers.
The operator is collaborating with the Royal National Institute for the Blind, who gave staff specialist training into the needs of blind and partially sighted customers. Among the areas covered are the use of voice-command systems, specialist apps, setting up handsets to enlarge fonts and changing layouts and colour schemes to enable ease of use.
The training scheme is the latest in O2's Think Big sustainability plan. Crispin Lowery, head of retail at O2, said: 'We are committed to providing a great in-store experience for everyone. O2 Gurus are our technology experts and by working with RNIB we can help offer the best service for people with sight loss. We continue to look at how we can make our products, services and stores more accessible, which reaffirms our commitment to Think Big across our business.'
Lesley-Anne Alexander, CEO of RNIB, said: 'This step will certainly give O2 the edge when customers with sight loss are looking to upgrade their mobile technology. We hope that O2′s lead is taken up by other commercial brands to make the high street more accessible for blind and partially sighted people.'
Author: Graeme Neill