O2 franchise Telenomics Ltd has appointed Ian Hoskins as its new director of retail sales.
The appointment comes as Telenomics seeks to ‘investigate’ taking on more O2 stores, after the network invited franchise bids in November for another 82 of its stores.
Hoskins arrives from Phones 4u, where he was managing 150 of the retailer’s concession stores located in branches of Currys across
Hoskins said: ‘Telenomics is certainly looking at the possibility of adding to its franchise stores, but I can’t really say much more at the moment. It’s obviously a very attractive proposition for us and we already have the scalability to accommodate growth. Let’s just say we’re investigating.
‘The franchise business model is becoming increasingly attractive, as many are thinking of trying to reduce costs. For example nearly 100% of mobile shops in Germany are based on the franchise model.
‘We certainly encourage our staff to think out of the box and meet challenges with both flexibility and dialogue with the local business community. This is obviously more difficult for larger corporate organisations.’
Two weeks into the appointment, Hoskins told Mobile he was carrying out a comprehensive review of the ‘systems and processes’ of the Telenomics business.
He said there was further potential for growth in the telesales part of the business, which has seen a 5% growth and has 65,000 existing customers.
‘I’ll be building up the workshop for small and medium enterprise businesses. We have four and a half thousand square feet of business space in Tottenham Court Road, central London. And I believe there are 150,000 businesses in our area – so there’s plenty of potential there.’
Hoskins said Telenomics’ entrepreneurial drive proved to be a key factor in his decision to leave a very senior position at Phones 4u.
He said: ‘I got a call out of the blue from an employment agency, and initially I said ‘no’. However, when I met the three founders of the business, Adarsh and Amar Radia and Asad Hamir, I was impressed by their visions and their entrepreneurship.
‘And let’s not forget, this is a highly successful business. I hope to bring nine years of experience to a company which is still quite young. Also, I simply fancied a change.’
Author: Shujaul Azam