Smartphone growth starts to slow

Smartphone growth starts to slow

The stellar growth that has driven the smartphone market appears to be abating, with new figures suggesting it grew only 2% during 2012.

Research from Strategy Analytics said there were 1.6bn smartphones shipped during 2012, with a quarter of those from Samsung. The agency said the economic slowdown in Europe and North America, operators putting the squeeze on upgrades and changing consumer tastes were behind the slower growth.

2012 marked the year when Samsung overtook Nokia as the world's biggest phone maker. Neil Mawston, executive director at Strategy Analytics, said: 'Nokia’s global mobile phone shipments fell 20 percent from 417.1 million units in 2011 to 335.6 million in 2012. Nokia faced tough competition from Samsung in developing markets like China, while Apple and others ramped up the pressure in developed regions such as Western Europe.'

The report added that Apple deliverd 46% growth last year, thanks to demand in North America and Asia. It shipped 135.8 million phones last year, although the agency said its success was overshadowed by the botched Apple Maps debacle and issues with its supply chain.

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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