BlackBerry has received a pre-Christmas boost from operators after
EE, O2, Vodafone and Three will show their support for Research In Motion by stocking the manufacturer's make-or break BB10 devices.Operators are keen to see a challenger to Apple and Samsung, and are willing BB10 and Microsoft's Windows Phone 8 to break in.
The critical question for BlackBerry is to how much stock operators are willing to take.
Retailers are also picthing in. Phones 4u said last month that it would be taking the devices.
Scott Hooton, Phones 4u chief commercial officer has said in December: 'We believe that BlackBerry 10 is going to exceed all expectations and strengthen the brand’s position at the forefront of mobile technology.'
The early signs of adoption by trade customers will encouragr RIM. Not all new technologies are adopted so readily. When manufacturers bought out 5MP cameraphones, many failed to get them ranged with operators.
However, while the promises of support are good, they do not guarantee that RIM will achieve the level of success it needs.
Author: Graeme Neill