BlackBerry's touch-screen smartphone the Z10 goes on sale today, with Phones 4u stealing a march on rivals with a white version.
The handset is the first to carry BlackBerry's new BB10 operating system, which was revealed at a global launch yesterday. Phones 4u was offering a free 64GB BlackBerry PlayBook to the first 2509 customers who ordered online. The first 50 customers in line at its Oxford Street branch this morning also got PlayBooks.
Scott Hooton, chief commercial officer at Phones 4u, said: 'We know there’s a huge appetite for BlackBerry smartphones, and a large proportion of our customer base in early 2013 will be returning BlackBerry customers looking to upgrade their handset with Phones 4u. We’re extremely excited to be launching the highly anticipated BlackBerry Z10, which promises to offer a completely new mobile experience, and we look forward to welcoming customers into our store to get their hands on the BlackBerry Z10 in white before anyone else.'
EE is able to offer the handset on its 4G network, with it costing £49.99 upfront then £41 per month on a 24 month contract that gives 1GB of data, unlimited calls and texts. Small business customers can buy the handset for £41.67 on a £30 per month 24 month contract. Users get 1GB of data and 1,000 minutes of UK calls and 1,000 texts. Paul Jevons, director of products and devices, said: 'The Z10 has been designed with 4G in mind and when combined with the UK’s only superfast 4G network, BlackBerry 10 becomes one of the most advanced connected platforms on the market – allowing customers to download content, email and share files in a way they haven’t been able to on a BlackBerry smartphone before.'
Vodafone has made the phone available for £29 on a £42 per month two year contract through its Red plan, giving unlimited calls, texts and 2GB of data. It is free on the £47 per month plan and costs £69 on the £37 per month plan. Small business customers can get their hands on the device for £49 per month. Srini Gopalan, consumer director at Vodafone UK said: 'We know there is strong support from both consumers and business customers for BlackBerry smartphones and it is encouraging to see RIM continuing to innovate.'
O2 has a launch offer of selling the device for free on a £36 per month tariff, giving unlimited calls, texts and 1GB of data. Three said the device is 'coming soon'.
Author: Graeme Neill