Steve Fraser, Tech Data Mobile UK and Ireland sales director, is to join A1 Comms as its retail MD overseeing the company’s franchise business, Go Mobile.
A1 Comms, which owns Buymobilephones.net, Affordablemobiles.co.uk and the Go Mobile retail franchise estate, has also taken on Gavin Leverett as A1 Comms' financial director. Leverett has held previous posts as group FD at TriQ Group and Roger Bullivant.
Fraser and Leverett's appointments are part of a major management restructuring at A1 Comms, which has seen a board of directors created to help spearhead the company’s push for growth in the UK and overseas.
Under the management restructuring, founder and MD Paul Sisson has taken the role of CEO, with commercial director Stuart Joce becoming group MD.
Steve Rhodes, former head of Three UK’s and Three Australia’s online businesses, has also joined the board. He will take responsibility for A1 Comms’ digital brands, spearheading plans to expand the company’s online business overseas. One of his first tasks will be to launch A1 Comms’ new mobile phone website Phones.co.uk next month.
Fraser has broad experience within the mobile industry. He joined Tech Data Mobile in December 2010 after working at LG Mobile for four years as the retail and distribution general manager.
Fraser also worked at Carphone Warehouse as director of indirect distribution from December 2004 to December 2006. Previous posts include director of specialist and independent sales at Three and head of dealer sales at T-Mobile.