The mobile industry is losing another executive to Camelot with the departure of EE’s market and customer insight director Nick Bonney, who will join the National Lottery operator as head of insight.
News of Bonney’s departure closely follows the announcement that O2 marketing director Sally Cowdry is joining the company as marketing and consumer director. Bonney will report to Cowdry when he joins Camelot in June. EE has yet to reveal his replacement.
Speaking to Mobile, Bonney said his and Cowdry’s appointments pointed to how important experience of mobile was becoming outside of the industry. He added: ‘Mobile is increasingly important to Camelot and to the retail journey in all categories.’
Bonney is a mobile industry veteran who joined Orange in 1999 as business research manager and latterly market insight director in 2006. In July 2010 he was made market and customer insight director following the merger of Orange and T-Mobile. His role involved managing market research, segmentation, market intelligence and insight across both brands.
Cowdry joins Camelot in May and will report to Camelot UK Lotteries managing director Andy Duncan. She will have overall responsibility for the consumer insight and marketing of The National Lottery and additional games. Cowdry oversaw the introduction of the brand’s first pay monthly SIM-only scheme, the launch of The O2 and O2 Priority scheme during her time at O2. The operator said it is looking for a replacement for Cowdry both within Telefonica and externally.
Bonney and Cowdry join as Camelot moves to double its lottery ticket prices to £2 this autumn which has prompted an outcry from customers. Bonney’s role will put him at the forefront of gauging customer reaction to the price.
Author: Carol Millett