Sony Mobile posts loss as sales stay flat

Sony Mobile posts loss as sales stay flat

Sony Mobile sold 8.7m smartphones in its most recent trading quarter, but this did not stop the manufacturer from posting an operating loss.

The manufacturer revealed its third quarter results this morning, for the three months to 31 December. It reports its mobile performance in a division that also includes PC sales. However, the business has been hit by a falling appetite for laptops.

The division posted a sales increase of 92% to 318.8bn Yen (£2.17bn). While it still made an operating loss of 21.3bn Yen (£144.9 million), this was an improvement on the 48.4bn Yen (£329.4 million) loss from the previous year. However, if Sony Mobile had been treated as a standalone business, sales would have been flat on 2011.

Across the wider business, it slashed its losses from 159.0bn Yen (£1.08bn) to 10.8bn Yen (£73 million), in a sign that indicates president Kazuo Hirai's turnaround strategy is beginning to bear fruit. Mobile was one of the products that he placed at the centre of his plans. Sales increased 6.9% to 1,948bn Yen (£13.25bn).

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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