Marketing chief Steve Walker to quit Sony Mobile

Marketing chief Steve Walker to quit Sony Mobile

Sony Mobile chief marketing officer, Steve Walker, is to quit Sony Mobile as the manufacturer steps up its drive to bring consumers connected entertainment across all its devices under the 'One Sony' model.

As part of the move, the manufacturer is restructuring its sales and marketing divisions, with products more likely to be marketed together in the same campaigns to demonstrate how its devices connect.

Walker’s responsibilities will be divided between the newly-formed Sony Mobile product marketing organisation, headed by Jacob Sten, and a new global sales development function, led by Hiro Ishizuka. Both Sten and Ishizuka are long-standing company executives recently appointed to these roles.

Walker’s next career move is yet to be revealed. He will leave in March. A spokesman said: ‘Steve has made the decision to exit the business. His plans for the future is a matter for him to communicate at the appropriate time.'

Announcing his departure, Dennis van Schie, CVP, sales and marketing at Sony Mobile said: ‘The mobile business is at the heart of Sony’s strategy to bring consumers connected entertainment experiences across devices. These structural changes will help support our ‘One Sony’ model of working and will provide the framework for our business to progress to the next level.’

‘We would like to thank Steve for his tremendous contribution to Sony over the last seventeen years. He has helped the company make the transition from feature phones to smartphones, driven our brand evolution from Sony Ericsson to Sony and built a strong Global campaign to launch our flagship smartphone for 2013, Xperia Z. We wish him all the best as he moves forward in the next stage of his career.'

Steve Walker said of his departure: ‘My years with the company have seen enormous change and progression from a brand and marketing perspective. Leading Sony’s marketing transition into the mobile category  has given me great professional and personal satisfaction. The launch of Xperia Z, along with a global marketing campaign of which I am extremely proud, marks the start of the next chapter in the company’s story. Having reached this important milestone, it feels like the natural time for me to move on to new challenges.’


Author: Carol Millett



Written by Mobile Today
Mobile Today


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