HTC has launched its flagship phone for 2013, with the One hoping to turn around the company's fortunes by blowing apart the 'megapixel myth'.
The device will go on sale in the UK from 15 March and is the latest move by HTC to halt declining market share and profits. It was overtaken by Sony last year as the UK's second biggest smartphone manufacturer.The device features a redesigned version of its Sense UI, with a Blinkfeed homescreen that provides a user with a mix of social media updates, tailored news and upcoming events. It has redesigned its camera, with the HTC Zoe recording footage before and after the shutter button is pressed, giving the consumer access to a range of still pictures and videos. In a gamble that flies in the face of manufacturers boasting of cameras with a huge number of megapixels, HTC has a 4MP camera. However, it said its UltraPixel sensor captures 300% more light than any other smartphone camera and is optimised for low-light. The handset also features front facing Beats Audio enabled speakers.
Peter Chou, CEO of HTC, said: 'People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them. A new exciting approach to the smartphone is needed and with the new HTC One, we have reimagined the mobile experience from the ground up to reflect this new reality.'
Phones 4u will have the handset in 10 stores from Friday for customers to try before ordering. It also transformed its Oxford Street, London branch to host an HTC experience zone. It said the device will be available on contracts from £36 per month. EE will sell the 4G version of the smartphone for £69.99 upfront, on a £41 per month contract. Orange and T-Mobile customers can get the phone for the same upfront payment, but on a £36 per month contract. Three and Vodafone also said they would stock the device.
Author: Graeme Neill