HTC UK chief Phil Roberson is leaving the manufacturer to 'pursue new opportunities' with EMEA co-founder Philip Blair taking charge of the market.
Roberson joined the manufacturer from Everything Everywhere, where he was devices director, in June 2011. Blair co-founded the Europe, Middle East and Africa wing of HTC in 2005. The company said he was 'instrumental' in growing the manufacturer from an ODM to a smartphone brand in its own right. Blair will retain his role as VP of product and operations for EMEA.
HTC has been heavily hit by declining market share in recent years after initially establishing itself as the leading Android platform. It has been seen as failing to keep up with rival Samsung and in the UK, HTC lost its position as the second place Android manufacturer to Sony last year. Roberson's departure comes a week before HTC launches its latest flagship handset, the One.
Florian Seiche, president of EMEA, said: 'We would like to thank Phil Roberson for his dedication and commitment to HTC over the last few years – he has done a great job and we wish him well in the future. We look forward to supporting Phil Blair in continuing to expand HTC's business in the UK and Ireland. His deep product knowledge and understanding of the UK market provide the perfect foundation on which to build the success of the recent HTC One launch which has already received industry acclaim, picking up the Global Mobile Award for Best New Mobile Handset, Device or Tablet at this year's Mobile World Congress.'
Author: Graeme Neill