3/6/2013 10:11:03 AM
HTC sales hit a three year low
HTC's sales have slumped to a three year low, raising the stakes as it gears up to launch its new One smartphone next week.
Sales were NT$11.4bn (£255.4 million) during February, its lowest sales figure since January 2010 and down 44.0% on the same month in 2011. The latest results mean that the company has failed to capitalise on its initial success selling Android devices. While it was an early pioneer in driving sales of the Android ecosystem, it has been overtaken by Samsung and Sony flexing their muscles in that market.
Last year's great white hope, the One series, failed to spark sales and the company was heavily criticised for poor marketing. CEO Peter Chou has made changes at a senior level in the company, with him appointing a new chief marketing officer last year, Benjamin Ho. Last night, it was announced UK and Ireland executive director Phil Roberson had left the company.
The tumbling sales mean there is even more pressure on the HTC One to be a success. The handset will go on sale at all independent retailers and operators next Friday (15 March).
AAuthor: Graeme Neill