3/8/2013 12:01:00 AM
O2 chief scolds EE on poor 4G teaching
O2 has criticised rival EE for failing to educate the market about the benefits of 4G, as it readies its own next generation proposition for the summer.
Britain’s second biggest operator said it will follow EE’s lead in focusing on large population centres first. CEO Ronan Dunne was speaking to Mobile after the business reported fourth quarter operating income of £332m, down 8.7% on 2011. Regulation hit revenues were £1.20bn, down 8.5% on the previous year. The operator did add almost one million customers during 2012.
Dunne (pictured) said the operator was unaffected by rival EE’s 4G launch in the fourth quarter of 2012. He said: ‘EE has work to do to educate the market and educate consumers.’
Rivals have criticised O2 for its aggressive deals during 2012 but Dunne dismissed this, arguing it still has the highest margins in the industry.
He said: ‘We made it easier for our competitors in 2011 because we weren’t on the money. We are not chasing the market down and that is reflected in our underlying revenue breaking back to positive quarter on quarter. We were very balanced and sensible about the prices. In 2011 we spectacularly weren’t.’
Author: Graeme Neill