HTC has attacked Samsung's Galaxy S4 as 'more of the same' as the Taiwanese company launched an uncharacteristically critical assessment of its rival.
The manufacturer stood outside the venue of the Galaxy S4, New York's Radio City Music Hall, and held demos of its new One handset and gave $100 coupons for the device. Samsung's rise has been at the expense of HTC, which has seen its share and sales plummet and has been criticised for some marketing missteps.
In an email to The Wall Street Journal, chief marketing officer Benjamin Ho was dismissive of the device. He said: 'With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung’s new Galaxy pales in comparison to the all-aluminum unibody HTC One. This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design.'
Ho's intervention is an unusual move for HTC, which has kept to its 'quietly brilliant' slogan and not criticised its rivals. However, CEO Peter Chou accepted last year that the company had made some errors when it came to promoting its handsets.
UK consumers will have to wait to get their hands on the HTC One, with the flagship handset beset by component problems. Its launch has been pushed back from today (15 March) until April.
Author: Graeme Neill