EE has pushed 4G into rural areas for the first time, rolling out its service into Cumbria.
The operator has previously said more remote areas will be more challenging for its nationwide roll-out of 4G, with EE predicting it will take a year to bring next generation services to the remaining 30% of the UK. EE said today's roll-out will eventually cover 84% of the Northern Fells by summer 2013. The operator had been running a 4G trial in the region since May 2012.
Olaf Swantee, CEO of EE, said: 'Using our dedication to innovation and engineering excellence, we are overcoming the challenges of delivering rural connectivity to launch a 4G mobile broadband service in Cumbria. This is yet another big step in advancing digital communications in the UK. We’re offering one of the fastest mobile networks in the world, and are pioneering how to make superfast broadband available to homes and businesses that currently have little or no connectivity.'
Rory Stewart, MP for Penrith and Borders, said: 'This is a major step forward for my constituents. Superfast broadband is making a massive difference to the way that people live their lives and do business. The 4G trial that started last year has already made a substantial difference to people in the Northern Fells community, and it is a hugely positive step to see this being moved to a full launch over the coming months. EE is a great British business that is investing in sharing the power of connectivity with citizens living in some of the most remote parts of the UK.'
Author: Graeme Neill