HTC has said its delayed One handset will finally hit the shelves next week, saying excessive demand, not component problems were behind the delay.
The handset, an integral part of the Taiwanese company's plans to arrest declining sales, was due to hit the UK last Friday (15 March). However, the device was delayed with extremely short notice, with retail sources telling Mobile it had supply issues, believed to be around its Ultrapixel camera.
HTC was very cagey about the reasons behind the delay, although pre-orders started to trickle through to consumers this week. In a statement issued this afternoon, HTC said: 'HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews.
'The new HTC One will roll out in the UK, Germany and Taiwan next week and across Europe, North America and most of Asia-Pacific before the end of April. We appreciate our customers' patience, and believe that once they have the phone in their hands they will agree that it has been worth the wait.'
The handset is critical to HTC's success, with sales at the same level it experienced before the company's value surged thanks to the success of its Android handsets.
Author: Graeme Neill