4/2/2013 2:41:54 PM
EE orders 4G for London and Birmingham taxis
EE has brought 4G to 50 taxis across London and Birmingham, with commuters able to commute using a Mi-Fi hotspot.
The scheme launched today (2 April) and will run for three months in 40 traditional Hackney carriages in London and an additional 10 vehicles in Birmingham. EE's rival Vodafone used London's army of cabs to promote its own network last year.
EE's director of brand Spencer McHugh said: 'The first motorised black cabs hit the streets in 1901, nearly 70 years before the first smartphone was available to consumers, now we are bringing this icon of British transport into the 21st century with a 4G make-over. We hope this trial will demonstrate the benefits of a superior online experience as users can browse, download, catch up on emails, Tweet and check Facebook literally at the speed of light. We can’t make taxi journeys any faster but we can certainly speed up people’s smartphones!'
Author: Graeme Neill