BlackBerry claims 12% UK share

BlackBerry claims 12% UK share

BlackBerry has disputed figures from research agency Kantar Worldpanel ComTech, which claimed the manufacturer only had a 5% share in the UK.

In its monthly mobile tracker, Kantar said BlackBerry's prominence in the market had dropped sharply from 12 months ago, when it had a 16.8% share. BlackBerry has experienced falling market share for several years, with its recently launched BB10 platform placed at the centre of its fightback against rivals Apple and Samsung.

In a statement issued last night, a BlackBerry spokesperson said the research agency's statistics were based on survey research, rather than sales. She said: 'According to sales data from GfK for the December-February period inclusive, BlackBerry’s UK market share was 11.9%. With 1 million BlackBerry 10 devices shipped globally in February alone, we’re confident of maintaining our position as the UK’s third most popular smartphone and platform.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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