4/3/2013 10:52:14 AM
BlackBerry claims 12% UK share
BlackBerry has disputed figures from research agency Kantar Worldpanel ComTech, which claimed the manufacturer only had a 5% share in the UK.
In its monthly mobile tracker, Kantar said BlackBerry's prominence in the market had dropped sharply from 12 months ago, when it had a 16.8% share. BlackBerry has experienced falling market share for several years, with its recently launched BB10 platform placed at the centre of its fightback against rivals Apple and Samsung.
In a statement issued last night, a BlackBerry spokesperson said the research agency's statistics were based on survey research, rather than sales. She said: 'According to sales data from GfK for the December-February period inclusive, BlackBerry’s UK market share was 11.9%. With 1 million BlackBerry 10 devices shipped globally in February alone, we’re confident of maintaining our position as the UK’s third most popular smartphone and platform.'
Author: Graeme Neill