Phones 4u has launched a recruitment drive to fuel its retail expansion this year, with it looking to swell headcount by 5%.
The majority of the 240 roles will be front-line retail staff, as the retailer looks to grow its store and concessions portfolio by at least 100 branches by the end of 2013. However, the retailer is also looking to make appointments in its head office and other parts of the business.
The recruitment spree comes as the retailer, which employs just over 5,000 staff, has revamped its training programme, spending half a million pounds on transforming its Fort Dunlop training academy in Birmingham. The academy has now doubled in size and includes a fully functional Phones 4u store for staff to train in before they begin work formally. All employees who join the company have the option to undergo NVQ level 2 training across a five day residential programme at Fort Dunlop.
Nick Fisher, chief operations officer, said: ‘This is a great first step towards our people putting what they’ve learned into practice, and is followed by the completion of online and on the job learning modules, while also learning from their previously trained peers as they go.’
Fisher said the scheme was bearing fruit in falling levels of staff turnover and the high number of promotions, with 750 staff stepping up internally between June 2011 and June 2012. He said: ‘Phones 4u understands that investing in its training academy is essential to developing the talent of the future. It allows us to ensure we have the most knowledgeable, skilled and best-supported staff in the mobile industry. Given the fast pace and ever-evolving nature of this sector, quality training is essential to ensure we deliver a great customer experience. This begins with employees who are passionate and well informed about the industry.’
The hiring drive follows Phones 4u’s ambitious plans for growth in 2013, with the retailer pledging a multi-million pound investment in the business, its largest ever spend. It is on the verge of launching its own MVNO called Life Mobile, which will run on EE’s network.
Author: Graeme Neill