9/13/2007 3:07:00 PM
The face of Shine
LG has chosen TV personality Holly Willoughby to be the face of the new pink LG Shine. LG's head of mobile marketing, Gary Venn, said: 'Holly was the obvious choice as the face of the LG Shine pink. Her bubbly nature and sense of style epitomise the key qualities of this new handset.'
The device, which is exclusive to Orange, retains all of its original features, including a two-megapixel camera with a Schneider-Kreuznach lens, an MP3 player, Bluetooth and expandable memory.
It is not the first time the manufacturer has used a celebrity to endorse a handset. Colleen McLoughlin, fiancé of England footballer Wayne Rooney, was the face of the Chocolate.
Willoughby is the presenter of Dancing on Ice and also appears on ITV's Holly and Fearne Go Dating.