EE has partnered with the Guardian to launch a user-generated content service called GuardianWitness.
The public will be able to submit videos, pictures and texts using an Android or iOS app or through witness.guardian.co.uk. Video submissions will also appear on the Guardian's YouTube channel.
Spencer McHugh, director of brand at EE, said: 'Smartphones have changed the way in which news is covered and shared around the world as ground-breaking mobile technology breaks down the barriers between journalists and the public. As the first providers of superfast 4G in Britain, EE is uniquely placed to support this transformation in the way news is reported, consumed and shared. This revolutionary new platform from the Guardian recognises these developments, enabling users to film or photograph something and share it with the Guardian’s editorial team in a matter of seconds, and EE is delighted to support the Guardian’s approach to open journalism.'
David Pemsel, chief commercial officer at Guardian News and Media, said: 'GuardianWitness, in partnership with EE, is a fantastic example of our open approach to working with brands to innovate and create new experiences for our digital audiences. It was only possible because of how closely we were able to collaborate with EE and MEC, and pulling together a cross-discipline team of brilliant people and technology from our in-house digital development department. GuardianWitness is world class product, fully integrated across our editorial platforms, that will engage and activate our audiences.'
Author: Graeme Neill