4/18/2013 4:23:15 PM
TalkTalk hit with £750,000 fine for nuisance marketing calls
TalkTalk has been fined £750,000 for making an excessive number of abandoned and silent sales calls to customers in 2011.
Ofcom said the telecoms and broadband company made more than 9,000 silent and abandoned calls between 1 February and 21 March 2011 through call centres Teleperformance and McAlpine Marketing. The regulator has a policy that if an abandoned call is made, the person who answers it must receive an automated message outlining how they can opt out of future calls.
Ofcom's consumer group director Claudio Pollack said: 'Silent and abandoned calls can cause annoyance and distress to consumers. Companies must abide by the law and Ofcom’s policies. If they fail to do so then Ofcom will take firm action. Today’s penalty sends out a strong message to organisations using call centres that they must comply or face the consequences.'
A spokesperson for TalkTalk said it has immediately stopped working with both call centre operators. She said: 'Both suppliers addressed the root cause of the problem and TalkTalk will fully recover the financial penalty imposed by Ofcom from these companies. TalkTalk works with all its partners to ensure that regulations are adhered to and that customers continue to get good service and best value. We apologise to anyone who received one of these silent or abandoned calls, made on our behalf, in 2011.'
Author: Graeme Neill