Archos enters market with low cost bang

Archos enters market with low cost bang

Archos has become the latest company to launch a range of Android smartphones, with its entry level device selling at £79.99.

The manufacturer said its flagship Archos 50 Platinum, priced £179.99, offers a similar experience to the Samsung Galaxy SIII but at half its price. It had a five inch screen, quad-core 1.2GHz processor and 8MP camera. Devices in the three smartphone strong range have screen sizes from 3.5 inches to 5.3 inches and can run dual-SIMs. The phones will go on sale at the end of May 2013.

Loic Poirier, Archos CEO, said: 'The smartphone market is shifting, as SIM-free sales versus subsidised sales are increasing. ARCHOS is prepared to respond to this change, as we can offer retail channels affordable, unlocked and feature-rich smartphones without the heavy price tag. Furthermore, smartphones and tablets are interrelated markets that have quickly crossed over with the arrival of “phablets” - half-phone, half-tablet devices. It makes sense that this should be our next phase of products as it’s a natural fit for our brand and long term growth plans.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today

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