A quarter of UK online businesses are unaware of 4G, while more than one in three have heard of it, but know nothing about it, highlighting the challenge operators have in selling next generation services.
Barclays Online Business Outlook was published this morning said there was more of a focus on traditional websites than mobile apps. Only 11% of online businesses have a mobile-app or mobile-enabled website. Those businesses that have developed a mobile friendly services have derived 27.8% of their sales from mobile last year, on average £2.5m per year.
Speaking to the Wall Street Journal, Sean Duffy, managing director and head of technology, media and telecoms at Barclays, said: 'These [online] companies are very good, but they live in a very fast changing market. The need to innovate and stay ahead is exacerbated by consumers migrating to mobile, and the migration to mobile is only going to speed up with the move to 4G.'
However, the research found corporate customers were somewhat sceptical about the benefits of next generation services. More than half (55%) said if they did not shift to a 4G network, it would not harm their business. Duffy added: 'If you are not 4G ready you will miss out and your business could well move away from you.'
Author: Graeme Neill